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PCA Updates

Austin & San Antonio: More Than Just “Sports Towns”

by Eric Fischer


Former ESPN Executive George Bodenheimer once realized while growing the network throughout the U.S. that “Every town is a sports town.”

As PCA grows, we sense the same. But our latest Chapter expansion into the Central Texas “sports towns” of Austin and San Antonio feels different.

After all, Central Texas is home to the University of Texas Longhorns (44 national championships, ranking sixth in NCAA history) and the San Antonio Spurs (five NBA titles since 1999 with Tim Duncan and Gregg Popovich leading the way). Long story short, not many “sports towns” outrank Austin or San Antonio in their athletic prowess. And Texans couldn’t be prouder.

PCA-Central Texas – our third local Chapter in the sports-centric state – is poised to increase that local pride, offering workshops for youth and high school sports coaches, parents, student-athletes, and leaders across the region. As Colin Corgan, seed funder and Chapter Board member for PCA’s newest chapter, said:

We have the chance [with PCA in Central Texas] to shape traits such as resilience, dedication, courage and honesty while also fostering sound communication and teamwork skills.

While PCA has worked in Central Texas before, notably with the award-winning sports programs at West Austin Youth Association, PCA-Central Texas can now fully and formally help scores of schools and youth sports organizations develop Better Athletes, Better People.

As Corgan mentioned, PCA’s presence in the area can help ensure that ALL involved in youth sports learn traits such as resilience, dedication, courage, honesty, communication, and teamwork. The power of positive is the future of sports and now it has arrived in Central Texas.

Austin, San Antonio and the rest of Central Texas – already more than just “sports towns” – are about to become much more.

Eric Fischer is a Marketing Manager at PCA. He started at PCA as an intern, wanting to help teach others the invaluable life lessons swimming taught him throughout competition in college, then accepted the position of Partner Support Manager in June 2015 before moving to the marketing department in July, 2016.

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